We’re proud to be a Sustainability Partner of the Super Bowl 50 Host Committee and the "Play Your Part" campaign.

The San Francisco Bay Area Super Bowl 50 Host Committee announced its Play Your Part campaign, an initiative designed to engage with fans and inspire them to personally contribute towards the Host Committee’s goal of delivering Super Bowl 50 as a “Net Positive” event.

Launched in partnership with in/PACT and Citizen Group, the Play Your Part campaign recognizes fans for their net positive behavior by rewarding them with GoodCoins™. Enabled by 50 Fund, fans give their GoodCoins™ to a local environmental cause of their choice and they automatically enter to win Super Bowl 50 tickets and other prizes.

We are the world’s leading interactive cause marketing company.
We want to make “people-empowered giving”
the largest contributor to causes in the world.

Our Manifesto

About us

in/PACT has developed a turnkey software platform that will allow companies of any size and in any industry to sponsor cause driven partnerships with their customers that strengthen brand loyalties, drive top-line sales, and improve lives.

Connecting purpose with purchase

By connecting the power of the purpose-driven brand to more meaningful engagement at the moment of purchase and beyond, in/PACT is sweeping away the boundaries

between consumerism, cause advocacy and business growth and success.

With the most robust cause-driven technology platform that has ever been built, in/PACT brings digital, e-commerce, mobile and social media solutions to Fortune 500 companies that are seeking powerful local activation for their corporate purpose, that creates lasting emotional connections, brand loyalty and advocacy among their customer base.


more online sales and +74% more in-store sales1


more time looking at ads1


increase in brand recall1


word-of-mouth referrals from each engaged customer2

1 Cone communications & Duke University / Behavioral Cause study
2 Harvard study / How valuable is Word of Mouth

What thought leaders say

Capitalism is creating shared value (social value + economic value).

The purpose of the corporation must be redefined as creating shared value, not just profit per se. This will drive the next wave of innovation and productivity growth in the global economy. It will also reshape capitalism and its relationship to society. Perhaps most important of all, learning how to create shared value is our best chance to legitimize business again.

Michael Porter TED talk article

Maximum growth and high ideals are not incompatible. They’re inseparable. The data from a ten-year-growth study of more than 50,000 brands around the world show that companies with ideals of improving people’s lives at the center of all they do outperform the market by a huge margin

Jim Stengel book

We are in/PACT

Since 1989, the in/PACT team has been empowering Fortune 50 companies to grow revenue from emotionally loyal customers who spend more and drive word-of-mouth referrals.

We empower you to make your customers part of your purpose for true Brand Ideals and Sustainable Growth.

More about us