...that the time has come for a new pact, between companies, people and the causes they care about, that erases the boundaries between consumerism, cause advocacy and business success.

...that in today’s world, companies are more profitable and achieve more sustainable growth when their consumers are able to not only identify but act upon a set of shared values.

...that companies not only can but must find new ways to connect doing well and doing good, and that causes are able to have exponentially more impact when businesses bring their commitment and resources to the table.

...that consumers themselves should be empowered to decide where contributions that derive from a percentage of their purchases should go, not corporations.

...that the most effective companies are those that combine every single act of selling with a reciprocal act of giving.

...until we've transformed people-empowered giving into the single greatest contributor to causes in the world.